We love them because they are cute.
We love them because they are baby animals. And for many of us, we love them because they happen to be baby squirrels, just like this tiny red squirrel, anointed with the title, "Springtime Friend" by the website, The Daily Squee.
Looking at this little creature, it's hard to believe there's a world of antipathy against squirrels out there - but there is. Is there hope that it could change within this baby's lifetime? Probably not.
The world is filled with pros and cons, supporters and detractors, friends and enemies.
Let's hope this tiny red emissary of good will is seen around the globe and spreads the word that there is more good than evil in so much of nature. This baby squirrel truly is a springtime friend, even now in the summer of our lives.