Bollywood goes Bushywood

The blockbuster Bollywood dance number that wraps up the hit Indian film import, "Slumdog Millionaire," has got nothing on these fleet-footed squirrels in love:



How sweet it is too, that this brief rodent romance is actually a commercial for the popular chocolate KitKat candy - which like "Slumdog," is also a hit in India. Created by the international advertising giant agency, JWT, the ad spot wisely shows that squirrels are more partial to nuts than chocolate (Smart squirrels: Chocolate is not a recommended food for rodents anyway). But just because squirrels aren't chocolate-lovers (and shouldn't be), doesn't mean they can't be convincing pitchmen for it. Squirrels don't drive cars either (so far as we know) but they've been effective at selling Jeep, Honda, and a variety of other auto makes. Squirrels have even been used to sell auto insurance, financial services, even chewing gum - so why not chocolate?

Why limit the advertising power of squirrels simply to that of nut salesmen (and sales women)? Their potential as trusted advertising spokesrodents is boundless.

Remember, you read it here first: The next presidential election will be different. Democrats and Republicans will shed the conventional donkeys and elephants and go tail-to-tail in their ad campaigns on national TV.

May the best squirrel win.