Chattering up in the treetops, squirrels always seem to have something to say.
But do we bother to listen?
We'd better! Increasing numbers of Corporate and Professional SpokesSquirrels are making their way into our lives.
The newest arrival is Pearl the Squirrel, official spokesrodent for the NYC Department of Parks and Recreation. Pearl came swinging onto the scene just this past spring, in grand style, and was welcomed in Manhattan's Thomas Jefferson Park as the city mascot.
Squirrel-as-mascot for NYC sure beats rat-as-mascot, as any city restaurateur will attest.
Then there's Filbert, the Freescore.com credit-minded squirrel who, teamed in this video with Ben Stein, advises folks to know the score - their credit score, in this case. Squirrels are legendary as financial whizzes so, really, it pays to heed Filbert's words.
And let's not forget Tufty the Traffic Safety Squirrel who, for more than 40 years, has been serving as an example to British children on matters of safe street crossing. Since 1961, the Royal Society for the Prevention of Accidents has relied on him to teach street safety lessons - a rather ironic point, given the hazards squirrels themselves face on busy pavement. There's even a Tufty Club on Facebook.
So look to the squirrels for answers on everything from safe street crossings to protecting your credit rating. Squirrels can be convincing spokescritters because they never lie, they get to the point quickly and, of course, if there's a tough nut to crack, you're going to want them - and their teeth - in your corner.