This squirrel's funky. He rocks to a song from Kool and the Gang. He totes an oversized, disco-style acorn. And he's into Hondas - and also, it seems, this year's Super Bowl, where he'll be seen during a commercial break.
Take a look at this latest ad from Honda, which features the stylized, animated squirrel boogeying to the beat as a way of introducing the carmaker's new 4-wheel-drive Crosstour.
That's an Accord, by the way, not an Acorn. During a creative team conference at the ad agency, the squirrel probably lost the debate and with it, the naming rights.
Now, what would a Super Bowl game be without at least one squirrel commercial? There was the famous "running of the squirrels" that parodied the annual frenzy in Pamplona. And then there was the Trident chewing gum squirrel, who chomped on a dentist's nuts and no, the good doctor wasn't holding them in his hand at the time.
Super Bowl games and squirrel ads just naturally go together. And even though a football team called the Squirrels - from the Republic of Benin, in Africa - failed a few weeks ago to advance to the championships this year in its game against Egypt, it seems that the name, and the species, are been vindicated after all.
It's always a winning moment whenever squirrels get to go back to the Super Bowl. And this guy's driving there in style, in a Honda Crosstour.