10 May 2010
Do you feel like a million?
There's nothing like winning a sweet million dollars except perhaps the New York State Lottery's current campaign known as Sweet Million. The clever bit of marketing for this particular game of chance is made all the sweeter through a website featuring creatures that are both ultra-fuzzy and ultra-cute.
Presumably, this makes the visitor feel ultra-lucky.
Well, maybe so: The lineup includes a matched pair of animated eastern gray squirrels wearing tall white chef's hats, holding a tiny exercise trampoline upon which a bouncing, beribboned baby chick repeatedly becomes airborne.
The chick, presumably, already feels ultra-lucky because the squirrels don't pull the trampoline out from under him.
Like winning the lottery itself, this scenario (called a "Sweetscape") is the stuff of dreams. And visitors to the website don't have to dream too hard to create personalized sweetscapes of their own, such as this one, called "Caryn Eve's Sweetscape."
Ethereal, dreamlike, cloud-speckled and fluffy, it's a landscape that is nothing short of heavenly. The bigger question here is: Is it lucky?
Squirrels are known to be hoarders, which means if any of them have made their millions, they've done so through honest hard work and, of course, their legendary savings.
That is, until now.
Now, in the New York State campaign, squirrels are seen as being a part of the lottery sweetscape too.
Am I more likely to gamble, to take a chance on my sweet million, because New York State has gotten squirrels into the game?
You can bet on it.